The True Story Of Carolyn Davidson And The Iconic Nike Logo. Despite its current iconic status, the swoosh was initially bought for a measly flat rate of $35. www.worksdesigngroup.com/carolyn-davidson-nike-swoosh-logo-design Kudos to Davidson for combining both the physical and spiritual embodiment of a primordial deity into a design that also fits perfectly onto the side of a running shoe. Carolyn Davidson is a graphic designer best known for designing the Nike Swoosh logo. In 1971, Carolyn Davidson was a graphic design student at Portland State University. By PDX People. In reality, the Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. Carolyn Davidson: Student by Day, Graphic Artist Also by Day Carolyn Davidson designed the Nike swoosh in 1971. Her work has been featured on sneakers, hats, shirts, sports gear, and countless other consumer products, while being endorsed by athletes and celebrities around the world. Phil Knight, the founder of Nike, originally said of the logo: “Well, I don’t love it, but maybe it will grow on me.”. Davidson designed the Swoosh in 1971 while a graphic design student at Portland State University in Portland, Oregon.She started as a journalism major but switched to design after taking a design course to "fill an empty elective." Davidson is most well known for designing the iconic Nike “swoosh” logo. She was paid $2/hour for her work, for a grand total of only $35. Carolyn Davidson’s story is a victory for all artists who fight for others to see the intrinsic value in what we do. Without even trying, Nike's logo conjures up images of: Flying through the air like Michael Jordan in. Nike was named after the Greek Goddess of victory who sported an impressive pair of gossamer wings and was known to parade around battlefields, celebrating and. Davidson needed to find something that was different from competitors’ logos, like the recognized Adidas striped logo. The Nike logo is a visual representation of movement and speed and the name of the logo itself, renamed "Swoosh", is an onomatopoeia that evokes the image and sound emitted by an athlete performing a sprint starting from the block, going towards the victory. Davidson worked for Nike for years before leaving to pursue freelance work. Davidson wanted to portray the spirit of Nike in a simple, yet elegant design that would also fit on the side of a shoe. The original logo included the Nike name, but today features the solo swoosh that most customers have come to know and love. And what better way to combine the image of the goddess and the very thing she represented then by turning a check mark (which is the universal symbol for victory on any term paper) into a. of a wing in flight. PORTLAND, Ore. – In the 21 st Century just about everyone is familiar with brand images like McDonald’s famous Golden Arches and Nike’s iconic swoosh Carolyn Davidson is a renowned graphic designer, and the creator of the swoosh logo that has appeared on millions of items for more than 40 years. Carolyn Davidson is a graphic designer best known for designing the Nike Swoosh logo.. Career. But where did it come from? 5 Top Designers Who Have Been Inspired By Herb Lubalin, Creative Titans: Leroy Winbush, Breaking Racial Barriers, Creative Titans: Anna Wintour, Editorial Visionary, Creative Titans: How Paul Rand Influenced Logo Design. The only advice she received was to create a striped design that was supportive of the shoe. But in 2011, those 500 shares were worth. Nike also awarded her with a swoosh-shaped gold and diamond ring and 500 shares in the company. She designed the simple logo in 1971, while she was still a graphic design student at Portland State University. Needless to say, she’s doing just fine, thank you very much! So how was the design conceived? How did the Nike Swoosh come to be? Today, that equals to $208, which any graphic designer in North America can tell you is basically a friend rate. But you'd be wrong if you thought that. Meet Carolyn Davidson, the woman behind ... - Design Indaba At the time, the sum value was approximately $150, which essentially made the whole thing a sweet gesture. She needed to create a logo that was original and conveyed movement and motion. The logo sitting atop a 16 billion-dollar corporation had much humbler beginnings. Nike used the stand-alone swoosh as a form of debranding and gaining brand recognition. She presented several designs to Nike and they eventually settled on her favorite design, the swoosh. That’s. We'd love to hear about your digital project. Her invoice total for this important piece of design history? Sign up with your email address to receive news and updates. The Nike swoosh’s origin story has slowly turned into the well-known tale of a little logo that could. US dollars. And how did a seemingly simple design become one of the most successful logos in the history of capitalism? Even 45 years ago, $35 for a company’s main logo was a bargain. winning soldiers. She sketched potential logos by hand on tissue paper and laid them out over a drawing of a shoe to see what the logo would look like on the finished product. In 1983, in recognition of her contribution to the company, Nike gave her a diamond Swoosh ring and a few hundred shares of stock for her work (now worth more than $600K). About your digital project Also by Day, graphic Artist Also by Day, graphic Also..., while she was still a graphic designer carolyn Davidson and the iconic Nike.! Thank you very much s doing just fine, thank you very much Davidson in 1971 to and. 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